When you look at Africa, what do you see?
When most people look at Africa, there are two very strong but opposite images that emerge:
Some see a continent that is full of problems – unemployment, disease, hunger and insecurity – a place where everything is wrong and nothing works.
Some others see a land of vast opportunities and untapped potential.
Optimists like to describe Africa as the “world’s last frontier” of lucrative business opportunities.
While the ignorant and fearful see a dark and unpromising continent, smart entrepreneurs see the amazing business opportunities that lie beneath all of Africa’s problems.
Looking for serious problems and thinking of interesting and innovative ways to solve them is one of the most effective methods of finding high-potential business ideas.
Problems are blessings in disguise and every successful entrepreneur knows this secret.
The most lucrative opportunities in Africa are not in its crude oil, precious stones or timber. No. Africa’s biggest jackpot lies in finding solutions to many of its serious and pressing problems.
Anyone who can solve the problems you’re about to read stands the chance of making money in Africa.
This article looks at eight serious problems in Africa that hold lucrative business opportunities and will make money for entrepreneurs who can unlock them.